Why Wellness Is The #1 Niche For Facebook Ads // THREAD // There are hundreds of niches to choose from, but niches with offers that solve health problems are my favorite for scaling to 6-figures and beyond. Keep reading to find out why…
Before we get started, I just want to say that I charge a lot for my services, and I charge nothing for these threads. So, all I ask is that you scroll up and like/RT the first tweet to pay it forward. Thank you 🤝
1. Painful Problems Though most products solve problems, those problems are often unimportant. On the other hand, health problems are as important as it gets. More importance means more potential for persuasive marketing.
2. Emotional Angles In that same vein, when the problem is important, the angles for it are emotional. It can be difficult to make a wristwatch or T-shirt an emotional purchase. With a wellness product, it’s much easier.
3. Recurring Revenue Recurring revenue is great for raising customer lifetime value (CLTV). In the health niche, tons of products lend themselves to repeat purchases. Examples: Lotions, nutritional supplements, and apparel.
4. Consistent Growth Though health & wellness isn’t the fastest-growing niche out there, it grows steadily every year. People will always be in the market for improving their health, so demand isn’t going to suddenly go away.
5. Specificity Converts Lots of health brands try to sell to everybody, and they end up selling to nobody. That means this niche is ripe for marketing specifically to smaller audiences. If I can speak someone’s language, they will buy from my clients.
6. Social Proof Is Crucial Social proof is crucial in every niche, but it’s especially important in health due to the need for trust/credibility/proof. As someone who specializes in making social proof as persuasive as possible, this gives me an advantage.
TLDR: Here’s why health & wellness offers are my favorite to sell: 1. Painful problems 2. Emotional angles 3. Recurring revenue 4. Consistent growth 5. Specificity converts 6. Social proof is crucial
