Philip Fisher's 15 point checklist put in the Indian context with examples: 1) Huge Addressable Market: Page Industries, Relaxo Footwears, Titan, Hatsun Agro. 2) New Product Development/ Innovation: Saregama, 3M, Tata Consumers Products, Nestle, ITC, Amul.
3) Efficient R&D: 3M, Tata Elxsi, Pfizer. 4) Above Average Sales Organisation: HUL, Britannia, Parle, Nestle, Amul. 5) Worthwhile Profit Margin: Colgate. Aptus Housing. Icici Securities. Info Edge. 6) Initiative to improve margins: Escorts. Pidilite. Eicher.
7) Relations with Employees: Tata. 8) Relations with Executives: HDFC, Tata. 9) Depth in Management: United spirits, Nestle, HUL, Pidilite, Asian Paints. 10) Cost Analysis & Accounting Controls: Dmart.
