(1/9) Gordon Ramsay and Martha Stewart are being outperformed by Doña Angela, a grandma from rural Mexico and her daughter’s phone camera.
(2/9) Doña Angela has become a superstar on Latin American YouTube with her channel "De Mi Rancho a tu Cocina." A few times per week, she shares her cooking recipes and tradition, which have captured the attention of millions worldwide, bringing in over 4M subscribers.
(3/9) However, Doña Angela isn't a famous actress nor a recognized chef with a long trajectory and Michelin stars. She's a traditional Abuelita from rural Mexico who decided to share her culture through food.
(4/9) What's most mind-blowing: Her videos get more views than some of the most recognized cooking figures, including @MarthaStewart and @GordonRamsay. (even though Ramsay has 5x the subscribers)
(5/9) While Martha, Gordon, and nearly all the channels on the chart have production teams and top-of-the-line equipment, Doña Angela cooks in her own humble kitchen, and her daughters record all the content with their phones.
(6/9) Her channel has become a topic of interest to researchers, one of which included it as part of the "YouTubers Campesinos" tendency. Schools have also used videos of Doña Ángela for language instruction.
(7/9) Also, a Swedish university cited her channel as a means for migrants to reconnect with their culture when away from home.
(8/9) Doña Angela's popularity among its subscribers is attributed to our fondness for traditional forms of gastronomy, a loving and caring Abuela, and our craving for enchiladas.
(9/9) If you want to see her in action, check out her tutorial for making enchiladas, which has racked up almost 11M views:
youtu.be/OmVLLFQaEzk
